Food Service Rewards® is a registered trademarks of Buyers Edge Platform, LLC. Food Service Rewards® (www.foodservicerewards.com) ("Coalition Loyalty Program") and its Sponsors (industry manufacturers which are sponsors of the Food Service Rewards® coalition) are very sensitive to the privacy concerns of visitors to this loyalty program Web site. The purpose of this Online Privacy Policy is to describe what types of information Food Service Rewards® collects from users and Coalition Loyalty Program members, the purposes for which Food Service Rewards® uses the information and under what circumstances Food Service Rewards® discloses information gathered. Please note, by participating in this Coalition Loyalty Program and using the Web site, members agree to a limited use of the personal information members provide, as outlined below.

COLLECTION OF PERSONAL INFORMATION

We most commonly collect Personal Information from members of the Coalition Loyalty Program during enrollment and rewards redemption processes. This Personal Information would generally comprise such details as business names, personal names, address, contact information details (including address, phone and email) and business segment information.

We may collect your Personal Information directly from you (usually from this Web Site), or from third parties including our related entities, contractors, agents or Sponsors. Demographic and other profile information beyond that gathered during enrollment may also be requested via optional surveys or other site promotions. This information will be used to deliver relevant, targeted offers to members and is not required to use the Web site.

GOOGLE ANALYTICS USAGE:

The following Google Analytics Advertising Features are enabled:

• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integrated services that require Google Analytics to collect data via advertising cookies and identifiers

These Advertising Features enable Google Analytics to collect data about your site usage via Google advertising cookies (more information at https://www.google.com/policies/technologies/types/) and identifiers, in addition to data collected through a standard Google Analytics implementation.

You may opt out of Google Analytics Advertising Features through Google Ads Settings, Google Ad Settings for mobile apps, or any other available means. You may also use any Google Analytics opt-out tool then available for the web which can be found at https://tools.google.com/dlpage/gaoptout/ or any other URL Google may provide for time to time.

USE OF PERSONAL INFORMATION

Member information collected is used to create and administer your Food Service Rewards® account, including for purposes of account verification if a member loses or forgets the Coalition Loyalty Program password. Food Service Rewards® will use this information to contact a member via e-mail, phone, or print communications regarding special Coalition Loyalty Program promotional offers featuring one or more Coalition Loyalty Program Sponsors. In addition, Food Service Rewards® may use this information to contact a member regarding any issues that may rise in the operation of the Web site or Coalition Loyalty Program. Food Service Rewards® does not sell or rent your personal information to any third parties.

If a member redeems Food Service Rewards® points for merchandise, the member may, at Food Service Rewards®’ discretion, receive communications with information about the transaction (such as order or shipment confirmation) or special promotions.

Use of personal information by third parties in conjunction with the operation and management of the program is restricted to necessary functions of the Coalition Loyalty Program and is limited to the least amount of information necessary for that third party to perform its function. As an example, your name and address MAY need to be shared with a third party shipping company.

The Coalition Loyalty Program collects and analyzes aggregate level data derived from the Coalition Loyalty Program that does not include personally identifiable information of any member. Aggregate level data may be used by the Coalition Loyalty Program for any legal purpose.

INFORMATION PROVIDED TO SPONSORS

When a member enrolls in Food Service Rewards®, a member completes an enrollment profile. Information collected from this profile may be shared with all sponsoring manufacturers.

Member pricing data may be reported to Coalition Loyalty Program Sponsors once legally compliant requirements are met which currently means: (a) pricing data shared is more than three (3) months old, (b) a minimum of five Members’ data is collected, (c) no Member business accounts for more than 25% on a weighted basis of the data reported, (d) data aggregation prevents identification of a particular member’s pricing data.

ISP ADDRESSES

When a member logs onto the Internet, a member is assigned an IP (Internet Protocol) address by an ISP (Internet Service Provider). Web sites can determine from what IP address a member is entering the site. Food Service Rewards® uses the IP address to help diagnose problems with our server and for security. Food Service Rewards® reserves the right to share aggregate ISP information with our Sponsors.

COOKIES

The Food Service Rewards® site utilizes "cookies" to improve your experience on our site. Cookies are small pieces of important information that are stored by your browser on your computer's hard drive. These are used to enhance site usability and personalization and to assist in site navigation. Our cookies contain only information that a member has supplied to, and can only be accessed by, this site. They cannot read other data off of your computer or share information with cookies from other sites. A cookie may remain on your computer after your browser session has expired to assist a member when a member returns to this site.

Occasionally Food Service Rewards® may place ads on the Web site. These ads may also contain cookies and appear to be coming from our site, but are, in fact, coming from Sponsors or other parties who are presenting ads on our site.

You can configure your browser to accept all cookies, reject all cookies, or notify a member when a cookie is set. Each browser is different, so check the "help" menu of your browser to learn how to change your cookie preferences. If a member rejects all cookies, a member may not be able to use some or all of the features of foodservicerewards.com.

SECURITY

The Food Service Rewards® site has security measures in place to prevent misuse, fraud and alteration of the information under its control. All personal and account activity information collected and used by Food Service Rewards® is protected via user name and password and is not accessible by the public or via the Internet. Food Service Rewards® restricts access to personally identifiable information gathered through the Web site to program employees who need access to the information for the purposes of administering the Food Service Rewards® Program. These employees are limited in number, and are committed to Food Service Rewards®' privacy and security policies. Food Service Rewards® takes the extra step of having our employees execute comprehensive nondisclosure agreements with us to protect member's confidential information.

REVIEW AND CHANGE OF INFORMATION

A member can review and change portions of your personal information in the Account Profile area of the Web site. While Food Service Rewards® makes reasonable efforts to ensure data integrity to the extent that some information may have been transferred to other databases not directly administered by foodservicerewards.com, Food Service Rewards® cannot ensure the timeliness with which such corrections or deletions may reach other databases.

ACCEPTANCE OF PRIVACY TERMS AND CONDITIONS

By visiting www.foodservicerewards.com, members agree to the practices described in this Online Privacy Policy. To the extent that any of the third-party sites accessible through Food Service Rewards® have different privacy practices from those stated in the foodservicerewards.com Online Privacy Policy, those third-party privacy practices govern the collection and use of information a member provides when visiting those sites. Food Service Rewards® is not responsible for the policies, content and practices of other companies.

CHANGES TO THE FOODSERVICEREWARDS.COM ONLINE PRIVACY POLICY

On occasion, it may be necessary for Food Service Rewards® to change the terms and conditions of the foodservicerewards.com Online Privacy Policy. To ensure that a member is aware of current privacy practices, Food Service Rewards® recommends that a member check this site periodically. Food Service Rewards® will not materially expand how Food Service Rewards® handles previously collected information without providing notice and choice to opt-out before the policy is materially expanded.

CONTACTING THE WEB SITE

If you have any questions regarding the foodservicerewards.com Privacy Policy, the practices of the Food Service Rewards® Coalition Loyalty Program, or concerns regarding the use of your personal information, or interaction with this Web site, please contact: